The Big Mo
The San Francisco Giants (happily for we Giants fans) clearly have what George H.W. Bush once called “The Big Mo.” The dejected St. Louis Cardinals had their National League rivals on the ropes (sorry, a boxing reference) in the league playoffs until a sneaky left hander, apparently in the twilight of his pitching career, reversed the Francisians’ slide and created the kind of momentum that is hard to explain in sports (and politics), but undeniably can be just as important and as a timely as a three-run homer.
A debate in Denver in early October changed the arc of momentum in the presidential campaign and Barack Obama is learning how terribly difficult it can be to get an opponent’s Big Mo turned off and turned around. By all reasonable accounts the presidential election campaign is just where most of us thought it would end up when we first measured an Obama-Romney match-up months and months ago. The race is down to six or seven states – lucky them – and will likely turn on the ground game of the two campaigns in a handful of counties in Ohio, Iowa and Virginia. Without doubt, however, The Big Mo has and will help the challenger.
One of the toughest things in politics – and sports – is to finish a long campaign on the up swing; to be growing your strength as you hit the tape. Designing and executing the “end game” of a long season, especially when the contestants are so closely matched, is tricky business. In fact, the end game of many close contests often has less to do with planning than with luck; luck being the residue of hard work and preparation. A key moment – Mitt the Moderate returning in the Denver debate or Barry Zito finding his old magic in Game Five – can, however, tip the scale and change the trajectory of the long season.
You can’t exactly create The Big Mo, but you can capitalize on it when it happens. The first George Bush is the classic example of thinking that The Big Mo, in and of itself, is enough to power a team to victory. After Bush won the Iowa caucuses in 1980 he said, ‘”Now they will be after me, howling and yowling at my heels. What we will have is momentum. We will look forward to Big Mo being on our side, as they say in athletics.”
Bush eventually lost the Republican nomination to Ronald Reagan in 1980, in part, because Reagan had a message and Bush had a resume. Bush also peaked too early. Claiming The Big Mo coming out of the very first campaign contest is a good deal different than claiming momentum in the last weeks of a torturously long campaign. Bush, in essence couldn’t capitalize on the momemtum he awarded himself and lost the very next contest, in New Hampshire, to Reagan.
Now the Detroit Tigers and the Obama campaign will frantically scramble to alter the momentum. Here’s betting that doing so will take an event – a lead-off homer in Game One for the Tigers or a bounce from the foreign policy debate for Obama, for example – to alter momentum. You can’t artifically create The Big Mo in sports or politics, you can take advantage of it when it magically, wonderfully and mysterious appears. Just ask the Cardinals.