Consider the timeline.
On July 10, 2013 Politico, the Bible of conventional political wisdom inside the Beltway, ran a tough piece on Schweitzer under the headline “Brian Schweitzer’s Challenge: Montana Democrats.” The story made a point of detailing the bombastic Schweitzer’s less than warm relationships with fellow Democrats, including retiring senior Sen. Max Baucus and recently re-elected Sen. Jon Tester.
“Interviews with nearly two dozen Montana Democrats paint a picture of Schweitzer as a polarizing politician,” Politico’s Manu Raju wrote. “His allies adore him, calling him an affable and popular figure incredibly loyal to his friends, who had enormous political successes as governor and would stop at nothing to achieve his objectives.
“His critics describe him as a hot-tempered, spiteful and go-it-alone politician — eager to boost his own image while holding little regard for helping the team, something few forget in a small state like Montana.”
The story quoted one unnamed Montana Democrat as saying Schweitzer “doesn’t do anything if it doesn’t benefit him…he’s an incredibly self-serving politician.”
Added another: “He’s the most vindictive politician I’ve ever been in contact with.”
Meanwhile, conservative bloggers were zeroing in on Schweitzer with one comparing his frequent flights of colorful rhetoric – he recently said he wasn’t “crazy enough” to be in the U.S. House or “senile” enough to be in the Senate – to the disastrous campaign of Missouri Senate candidate Todd Akin in 2012. Other Republicans suggested they had done the opposition research on the man with the bolo-tie and found, as one said, “a lot of rust under the hood.”
Then last Saturday morning Schweitzer, who went almost instantly from a sure-fire contender to hold the Baucus seat for Democrats to a non-candidate, told the Associated Press that he would stay in Montana. “I love Montana. I want to be here. There are all kinds of people that think I should be in the U.S. Senate,” Schweitzer told AP. “But I never wanted to be in the U.S. Senate. I kicked the tires. I walked to the edge and looked over.”
The surprise announcement came as Montana Democrats were gathering in convention. Schweitzer did no real follow up with the media. His advisers had nothing to say. The national media reported that the decision not to run was a blow – as it is – to national Democrats. Then Sunday, the day after Schweitzer’s surprise announcement, the Great Falls Tribune published a lengthy piece, a piece that had been hinted as in the political pipeline earlier in the week, that raised numerous questions about Schweitzer’s connections with shadowy “dark money” groups that are closely associated with some of the former governor’s aides and close political friends. The “dark money” connections are particularly sensitive in Montana, a state that has a long and proud tradition of limiting corporate money in politics and a state that unsuccessfully challenged the awful Supreme Court decision in Citizens United that took the chains off corporate money.
As a friend in Montana says Schweitzer is staying on Montana’s Georgetown Lake rather than head for Georgetown on the Potomac. But there is always more to the story.
Brian Schweitzer had a political gift, the gift of making yourself a unique “brand.” The bolo-tie, the dog at his heels, the finger wagging, blue jeans swagger. He was gifted, perhaps too much, with the quick one liner. He won many fights, but almost always by brawling and bluster and with elements of fear and favor. In politics always making yourself the “bride at every wedding” and the “corpse at every funeral,” as Alice Roosevelt famously said of her father Teddy, exacts a steep price. Brain Schweitzer may have found the truth of another rule of politics: your friends die and your enemies accumulate.
Schweitzer may genuinely want to stay on Georgetown Lake in beautiful Montana or, if you believe in no coincidence, he may have found that his personal political brand had finally reached its “sell by date” and would simply not survive another round of intense scrutiny. Politics is always about personality. People like you or they don’t. They respect you or not. Rarely do they dislike you and fear you and also hope that you succeed.
“It’s always all about Brian,” another Montana Democrat told Politico. “That I think is the root for every problem.” No coincidence.