It is likely good news that the Boise Hawks baseball team has a new Major League affiliation. At first blush, the Hawks’ four-year development deal with the Colorado Rockies makes more sense than the former relationship with the hapless Chicago Cubs. The Cubs never seemed to pay much attention to Boise and it’s been amazing to me that one of the most popular franchises in the great game (not withstanding 100-plus years of World Series futility) never figured out how to help market the local team. Just for example, you can buy any kind of Cubs’ merchandise in any shopping mall in the country, but not at Memorial Stadium.
The Rockies seem like a more natural fit, geography included.
A new, more engaged ownership group also seems to be a positive sign. The previous ownership of the Northwest League team were the worst kind of disengaged, absentee landlords. It’s no secret that they have been shopping the team for some time. Here’s hoping the new owners follow up on initial promises to breath new life into the organization and get really engaged in the community.
But what about a new facility? New ownership can help bring new focus to the decade-long conversation about the need for a new ballpark in Boise, but the underlying dynamics impacting a plan for a new sports venue really don’t seem to have changed very much. I hope I’m wrong.
With full disclosure, I’ve been riding this “new stadium” hobby horse for a long time and I continue to think the logic speaks for itself – secure professional baseball (and maybe soccer) for the long-term, create a new multi-purpose entertainment center, revitalize a neighborhood that needs some love, and create more local economic activity. If only it were that easy.
As I’ve written in the past, local governments in Idaho have been placed in handcuffs by the state legislature and the Idaho Constitution. The ability to support and finance local projects in Idaho is extremely limited. The miners and cowboys who wrote the state Constitution wanted to make certain that the state – and local governments – operate on a cash basis, so Idaho mostly does. The ability to create a special taxing district or levy a tax on entertainment tickets or rental cars, the types of financing tools available in most other places, just doesn’t exist in Idaho. In order to get a project like a new baseball (or soccer) venue off the ground – assuming there must be a role for government – requires a near immaculate conception of united interests. A city, a redevelopment agency, an auditorium district, and a private developer must align interests to pull off a four-way bank shot of financial and political support. It rarely happens and never will happen without local political leadership.
For a long time I’ve thought that the Northwest League with teams from Vancouver, B.C. to Boise, from Spokane to Eugene would do almost anything to keep a team in Boise.
Southwestern Idaho represents a large market by minor league baseball standards. Boise is a sports town. There is a track record. But, the announcement this week that the Hawks will have new owners and a new Major League affiliation for four years, while good news, may also represent the last chance – really the last chance – for professional baseball in Boise.
Here’s why: In the season that just ended, the Hawks had the second worst attendance figure in the Northwest League. Boise narrowly kept out of the attendance cellar by besting only the Tri-Cities at the turnstiles. Spokane, with an older, but lovely facility, lead the league in attendance, as it often does. The Indians drew in excess of 100,000 more fans than Boise and actually had one less home game than the Hawks. The newest team in the League – Hillsboro, Oregon – drew 50,000 more fans than Boise and won the league title for good measure. Hillsboro, a bedroom community west of Portland, has a spiffy new ballpark that came about when nearby Portland opted (perhaps wisely) to be a soccer town. Without a new facility in Boise, baseball’s importance will continue to decline right along with the league’s patience for a large market with a shrinking fan base. There is nothing inevitable about professional baseball staying in the Treasure Valley, particularly when other places can and – as Hillsboro has shown – will step up and create exciting venues where fans want to go.
Here’s hoping the new Hawks’ owners sharpen up their promotions, create new engagements in the community, and do what the previous owners never did – put a monetary commitment and not just a rhetorical one behind a new facility. And here is also hoping that some local political leadership finally emerges to knit together the necessary coalition of interests that keeps Boise a baseball town. Local elected officials do this all the time in other communities and you can bet that it won’t happen in Boise unless local officials decide a new facility and new opportunities for professional sports is a real priority.
Just Google “new baseball parks” and you’ll find, among others, that Kokomo, Indiana has a 4,000 seat stadium under construction. Kokomo? Yup. And the team that will inhabit that new stadium next year won’t even have a relationship with a major league team.
What was that Joni Mitchell song? “You don’t know what you’ve got ’til it’s gone.”