“I realize I need to get better.”
— Jeb Bush commenting on the state of his candidacy.
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In a year when a majority of the Republican electorate – xenophobic and angry – fixates on the fanciful notion that political inexperience presents the only sure path back to the White House, it should have been obvious that the immigration reform embracing, “low energy” former governor of Florida, the consummate insider in an outsiders race, would be doomed.
Jeb needs to become the ‘comeback kid’ of 2016
New York Times columnist Maureen Dowd calls it “the fall of the House of Bush,” the ultimate meltdown of the ultimate “establishment” Republican family. Jeb is toast, says Frank Rich, “History will look back at him, if it looks at all, as a world-class fool and the last exhausted gasp of a GOP that no longer exists.”
He Ain’t Heavy, He’s My Brother…
Even popular culture seems to be conspiring against Bush. Truth, a glossy big screen “serious movie” starring Robert Redford as Dan Rather and Cate Blanchett as his CBS ’60 Minutes” producer, revisits the controversial story of brother W’s National Guard service in the Vietnam era. Reviews of Truth have been all over the map with many negative, but the film will still remind voters in both parties, not to mention the scribbling class, of Bush 43’s checkered presidency, as well as that whole entitlement thing at the moment brother Jeb would rather talk about, well, anything else.
George W. Bush in the Texas Air National Guard, 1968 – 1973. Photo Credit: George Bush Presidential Library
Donald Trump “emasculates” Jeb for his lack of passion and mocks him as the candidate of “mommy and daddy,” while delightedly reminding everyone that the last Bush was a YUGE disaster.
The New Yorker’s very funny satirist Andy Borowitz quips that Bush pulled the plug on his dismal campaign while standing under a banner reading “Mission Accomplished.”
The hard right in the GOP dislikes Bush more than any Democrat. The Red State website is on deathwatch for the crown prince of Kennebunkport, unable to contain its disdain for a guy who was a very conservative big state governor, but now is a “entitled” pariah: “The first step in fixing a problem is acknowledging you have a problem. The problem here [for Bush] is not that the electorate and party have changed but rather we are, for the first time, seeing the Emperor’s new clothes. We are seeing the people who believe they are entitled to lead — ‘rule’ is actually the word they would like to use — do nothing but propose the same tired old solutions because that is the way that it has always been done. Quite honestly, if you aren’t angry you either haven’t been paying attention or you are part of the problem.”
The Challenge of Getting Better…
Perhaps Jeb is destined to be his generation’s Robert Taft, the conservative scion of that famous American political family who was forever the bride’s maid, never the bride, always the pretender who never completely excited fellow Republicans.
Every campaign manager’s not-so-secret wish is that their candidate gets better over the course of a race. A slow start can often be overcome in a long race if the candidate gets steadily better. Bush started his campaign slowly and seems to have gotten more inept as the Iowa caucus approaches. His smack down by Marco Rubio in the most recent Republican debate has been widely seen as Jeb’s Waterloo.
“You could blame political malpractice — bad aides, bad advice, bad strategy. A hundred million dollars doesn’t buy what it used to,” writes Tim Egan of Bush’s debate debacle. “But the fish stinks from the head down, as any Sicilian grandmother will tell you. Bush owns this debacle, the third in a row. The debate broke him.”
Bush and Rubio in CNBC debate where Rubio was widely considered to have trounced his one-time mentor
Amid the Bush death notices since CNBC set a new standard for political debate incoherence, few beyond the Beltway took much notice of the curious story of “the leak” of the details of Bush’s entire campaign strategy.
Somehow a 112-page PowerPoint document detailing the Bush campaign’s line of attack on fellow Floridian Rubio, as well as internal polling information and plans for advertising ended up in the “in box” of David Catanese, the senior politics writer for U.S. News & World Report.
There are only two realistic explanations for the “leak.” It was either an enormous mistake on the part of a crashing campaign that hit the “send” key without thinking, or more likely it was a well-timed effort to inform the Super PAC supporting Bush (under our crazy system the PAC and the campaign can’t legally communicate or coordinate efforts) of Bush’s strategy over the next couple of months. By the way, that Bush Super PAC is still sitting on $100 million that it can use to jumpstart the “Bush comeback” storyline.
Maybe in this deranged campaign season that has seen the old, tried and true political playbook shredded, a cool $100 million doesn’t buy you love in Iowa or New Hampshire, but it can buy a lot of television time and that is going to be better than fighting over debate moderators.
Bush, on life support or already dead, has performed one statesmanlike service to the party that for the most part seems hardly able to tolerate his existence. Reading that dense PowerPoint details the Bush fixation on Rubio, the young protégé who now threatens to eclipse the one-time mentor. It’s a story line out of Shakespeare and, while Bush waits like the New York Mets for the “break” that may never come, Rubio’s moment may have now arrived and for the young senator that may mean peaking too soon.
“Rubio and President Obama have strikingly similar profiles,” the leaked Jeb strategy document says,” first-term senators, lawyers and university lecturers, served in part-time state legislatures for eight years, have few legislative accomplishments, and haven’t shown much interest in the process of advancing legislation and getting results.”
There is hardly a more poisonous charge than comparing a fellow Republican to the hated Obama and that line of attack, had it been employed by a more skillful candidate in the recent debate, might have had impact among GOP primary voters. At the least, Bush’s Super PAC now knows the talking points for Iowa as Rubio, who has flown below the radar for much of the pre-primary season, finally gets vetted in earnest. If Bush can’t have the nomination he seems hell bent on making sure that Rubio won’t either.
By Definition a Dynasty Has Staying Power…
Still, I’m in a small universe of observers who says of Jeb – not to fast. Say what you will about the white shoe, old-line establishment Bush Dynasty, like the lowbrow Duck Dynasty, it has staying power, even in re-runs.
Patrician “Poppy” Bush somehow navigated his way through the Watergate implosion – he was party chairman during Nixon’s final fall – then sought the presidency, lost and settled for the second spot, which positioned him to serve Ronald Reagan’s third term.
The elder Bush was never a great campaigner – remember Big Mo – but he made up for it with dogged determination and an ability, well hidden behind the nice guy demeanor, to go for the political throat. George H.W. finally met his match when tangling with the founder of the Clinton Dynasty.
Son George W was more disciplined and determined than he’s given credit for and somehow won two national elections (or stole them) that a lesser candidate might have blown. W had his old man’s facility for destroying an opponent, including the sleazy takedown of John McCain in the South Carolina primary in 2000, still one of the most vicious political hits in modern times, or the Swift Boating of legit war hero John Kerry in 2004.
All of which is another way of saying: get ready for the “Bush Rebounds” stories. You heard it hear first. In the enormously fractured modern Republican Party anything is now possible. The favored son of the dynasty may not have what father and brother possessed, including the instinct to Swift Boat opponents, but a guy with a $100 million Super PAC and 100 percent name ID may yet have the staying power to outlast this completely crazy cast of contenders.
Jeb Bush has been a perfectly awful candidate so far, but even the Mets, dead at mid-season, made it to the World Series. When everything is crazy anything is possible.